Over the course of the year, how consistent is your marketing? Does it appear and disappear like a ghost? Does it limp along without any real attention or direction? Does it roar blindly ahead at full speed with no sense of direction? A key to turning your marketing around in 30 days is to understand the impact planning has on results.
Good marketing comes from good planning. Simple but true. So the first thing to do when you want to turn your marketing around is to go back to basics—your business plan.
Tip #3—Prioritize your business plan objectives and the related marketing goals. Rank them from most to least important. First order your business plan goals. Then rank the marketing goals for each business plan goal in priority order.
It’s unlikely that you’ll ever have enough time and money to do everything that you want to accomplish all at once time. Prioritizing forces you to take action on the goals that will make the biggest impact and work your way down to the fine points.
Want to learn more about I’ll how to save time, stop wasting money, get results and create marketing programs you feel good about? Join me for my “30-Day Marketing Turnaround” webinar. And stop back while we count down through 30 of my favorite tips (but not all of them by a long shot!) here on the blog.
Rather listen than read? Here’s the audio:
Tags: entrepreneur, marketing, planning, PR, publicity, small business, solopreneur
