Every marketing activity should be tied to a business plan goal. Period.
If you’re doing marketing activities that aren’t related to a business plan goal, then either you need to change your activities or change your business plan. It’s that simple.
One step towards turning your marketing around in 30 days is to find out whether random marketing activities are draining your time and budget is to create a diagram linking your activities to your business plan.
Tip #4: Under each marketing goal, write down your current marketing activities. Make a side list of other marketing activities that don’t fit. Add new marketing activities that you think should be part of the plan—but make sure they fit under a goal.
Once you’ve linked marketing activities to business plan goals, priorities become more clear and you begin to understand what kind of evaluation methods will let you know whether or not your investment paid off.
Want to learn more about I’ll how to save time, stop wasting money, get results and create marketing programs you feel good about? Join me for my “30-Day Marketing Turnaround” webinar. And stop back while we count down through 30 of my favorite tips (but not all of them by a long shot!) here on the blog.
Tags: business, goals, marketing, plans, PR, publicity, writing
March 30, 2009 at 3:39 pm |
I do not have a business / Marketing plan. I know it is so important. I need some help to write one. I do have a marketing program. Where my marketing activities matches my interest and skills.