Who’s listening to you?
Effective marketing means knowing your target audience. Really knowing them—not just guessing. You have many sources of information to build your audience profile: personal interviews with clients, customer information, service feedback, industry research and customer testimonials. Remember: you can’t hit a target that you can’t see.
Tip #6: Identify your main target audience in specific detail. Think about their age, gender, education, income level, company title and role, responsibilities, the ways they use your product/service, the conditions and locations where they use your product—anything and everything you can put on paper about your target audience.
Here’s a crucial question: Is your target audience the end user, the buyer, the gatekeeper, the influencer or the decision maker? They’re not always one and the same.
Want to learn more about I’ll how to save time, stop wasting money, get results and create marketing programs you feel good about? Join me for my “30-Day Marketing Turnaround” webinar. And stop back while we count down through 30 of my favorite tips (but not all of them by a long shot!) here on the blog.
Tags: marketing, PR, publicity, target audiences, writing
