Don’t forget about influencers. An influencer is important to your effort to turn your marketing around in 30 days because they’re the ones that nudge decision-makers one way or the other.
For example, a department head may be the one who makes the final decision on the choice of a consulting company, but key employees are likely to share their opinions and priorities, which may influence the choice one way or the other even though the employees are not part of the formal review process.
Tip #10: Who are the invisible influencers in your sales process? How do they form their opinions and where do they get their information?
If you can influence an influencer, you may bend the boss’ ear and improve the odds that your product will be selected.
Stop back while we count down through 30 of my favorite tips (but not all of them by a long shot!) here on the blog. If you’re feeling mystified about marketing, join me on my next free teleseminar or monthly conference call http://www.dreamspinnercommunications.com/page/page/4496195.htm. I’ll demystify marketing for you and help you save money, get results and create marketing programs you feel good about.
For more great ideas, get my free e-book, “154 Power-Packed PR and Marketing Tips” at
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Tags: business, influencer, marketing, PR, publicity
