Why you need marketing more than ever during a downturn
By marketingturnaround
Tags: downturn, economy, Gail Martin, Gail Z Martin, marketing, PR, publicity, recession
This entry was posted on May 15, 2008 at 7:24 pm and is filed under PR, business, marketing, publicity, writing. You can follow any responses to this entry through the RSS 2.0 feed.
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July 16, 2008 at 6:33 pm |
I totally agree. I just lost my last position as marketing director because the company I worked with cut marketing people first to save money when business hit a slump. I know of other marketing people who have lost jobs for the same reason. And in most of those cases, the companies who cut marketing never recovered.
I look at it like this: If you are on a life raft in the middle of the ocean with a slow leak, do you sit quietly to save energy and hope someone finds you? Of course not. You yell as loud as you can and send out messages any way you can to attract attention.
Yelling for help may not always work, but sitting quietly NEVER works.
Marketing is the same way.