You’ve matched your marketing goals to your business plan goals and your marketing activities should fall neatly underneath. Now it’s time—in our 30 day marketing turnaround process—to match up your target audiences to your marketing goals/activities.
Tip #11: Match teach gatekeeper/influencer/decision-maker/check-writer and end user to your marketing goals and activities. Make a list of orphaned audiences.
Think about it this way—if your marketing activities aren’t speaking to one of your target audiences, why are you talking?
Stop back while we count down through 30 of my favorite tips (but not all of them by a long shot!) here on the blog. If you’re feeling mystified about marketing, join me on my next free teleseminar or monthly conference call http://www.dreamspinnercommunications.com/page/page/4496195.htm. I’ll demystify marketing for you and help you save money, get results and create marketing programs you feel good about.
For more great ideas, get my free e-book, “154 Power-Packed PR and Marketing Tips” at
www.DreamSpinnercommunications.com
Tags: business, gatekeeper, marketing, PR
