We’re on the fifth step of telling the marketing story of your business as we preview my 30 favorite marketing tips. Here’s where we get to “happily ever after.”
Your client has a real sense of pain or he/she wouldn’t be looking to spend money on your solution. It’s your job to pain a real (and realistic) picture of how good it will be once that pain is gone. Include both tangibles (for example, a computer that works) and intangibles (for example, no more wasting time struggling to get the computer to work, calling help lines, etc.).
Tip #16: Think about what “happily ever after” looks and feels like for your client and the beneficiaries at every level. Include the benefits for the end user, the manager, the executives and the internal clients, support personnel, etc. Be honest, but also make the benefits as tangible as possible.
Stop back while we count down through 30 of my favorite tips (but not all of them by a long shot!) here on the blog. If you’re feeling mystified about marketing, join me on my next free teleseminar or monthly conference call http://www.dreamspinnercommunications.com/page/page/4496195.htm. I’ll demystify marketing for you and help you save money, get results and create marketing programs you feel good about.
For more great ideas, get my free e-book, “154 Power-Packed PR and Marketing Tips” at
www.DreamSpinnercommunications.com
