We’re taking a look at 30 of my favorite marketing tips to get your year started right. Now that we’ve made progress towards telling the marketing story of your business, let’s go back to making sure that your marketing is in sync with your business planning and target market.
Tip #17: Revisit your list of end-users, gatekeepers, decision-makers and influencers. Now make a list of each one’s needs and concerns. Match at least one benefit (not feature) of your product to those needs/concerns. Look for ways to “slay the dragon” as you go.
Stop back while we count down through 30 of my favorite tips (but not all of them by a long shot!) here on the blog. If you’re feeling mystified about marketing, join me on my next free teleseminar or monthly conference call http://www.dreamspinnercommunications.com/page/page/4496195.htm. I’ll demystify marketing for you and help you save money, get results and create marketing programs you feel good about.
For more great ideas, get my free e-book, “154 Power-Packed PR and Marketing Tips” at
www.DreamSpinnercommunications.com
Tags: business, gatekeepers, marketing, PR, publicity
