On our way to counting down my favorite 30 marketing tips, we’ve spent a lot of time connecting your marketing activities to your business plan. Now I want you to connect the matrix that we’ve been building of goals, budget, target audience and messages/benefits to your existing marketing materials.
Tip #18: Using the list from Tip #17, match each of your target audiences to a piece of existing marketing material or an ad. If your existing materials are on track, it should be easy to match the benefits and message to the target. Make a list of any “orphaned” materials that don’t seem to have a target.
If you have orphan ads or marketing materials, what audience are they speaking to? And if your materials aren’t speaking to your intended audience, what’s the likelihood that their message is going to bring you the business you want?
Stop back while we count down through 30 of my favorite tips (but not all of them by a long shot!) here on the blog. If you’re feeling mystified about marketing, join me on my next free teleseminar or monthly conference call http://www.dreamspinnercommunications.com/page/page/4496195.htm. I’ll demystify marketing for you and help you save money, get results and create marketing programs you feel good about.
For more great ideas, get my free e-book, “154 Power-Packed PR and Marketing Tips” at
www.DreamSpinnercommunications.com
