How would you feel about doing marketing for your business if it felt completely authentic and truthful? Would you be able to overcome any childhood instructions not to “blow your own horn” or boast if the words seemed natural, honest and comfortable?
I’ve found that when my clients discover what I call their “True Voice,” many of their objections to marketing melt away. That’s because using your True Voice to market your firm feels natural, sounds authentic and just seems to flow. The True Voice of your business is in the words that seem to show up again and again in the way you describe your company, the way others introduce you and your company and the way clients express their appreciation for what your company did for them. Many companies never recognize or harness their True Voice, so their marketing materials sound contrived, generic or insincere.
Here’s the first tip to find and use the True Voice of your business:
Listen to yourself. The next time someone asks you to describe what you do or to tell them about your company, listen to yourself as you talk. If you have developed an “elevator speech,” write it down and take a good look. What verbs are you using? What adjectives? What nouns? Make a list—you’ll come back to it as you work through the tips.
When you use these True Voice words and phrases, you will feel honest and comfortable, because the words spring from who you really are and from the mission of your company. You’ll find that the words make it easy to differentiate your services, because they come from your strengths and from the tangible benefits you have provided to your customers.
Try this tip in your marketing, and see how it affects your results.
If you’re feeling mystified about marketing, join me on my next free teleseminar or monthly conference call http://www.dreamspinnercommunications.com/page/page/4496195.htm. I’ll demystify marketing for you and help you save money, get results and create marketing programs you feel good about.
For more great ideas, get my free e-book, “154 Power-Packed PR and Marketing Tips” at
www.DreamSpinnercommunications.com
