Many people put off marketing their companies because they don’t feel authentic when they are in “sales mode,” or they believe that marketing is inherently untruthful. Without marketing, their companies fail to realize the full success that is possible, and potential clients go unserved.
Here’s another step in finding the True Voice of your marketing so that you can speak more persuasively with your prospects through your marketing materials.
Listen to your clients. Take some of your best clients to lunch and ask them to tell you what it is they like about your company. Explain that you are rethinking your marketing and want to make sure you are on target. Or, pull out the comment cards and emails sent by happy customers and look at the words they use. Once again, jot down the nouns, verbs, adjectives and phrases that show up. Do some appear more than once? Underline the words and phrases that are used frequently.
You now have a list of key words and phrases that seem to naturally describe what you do, who you serve and what benefit you provide. Think about the words as you read them. To use your True Voice, take the most powerful words from your list and look for ways to use those words and phrases intentionally throughout your spoken and written communications.
Try this tip in your marketing, and see how it affects your results.
If you’re feeling mystified about marketing, join me on my next free teleseminar or monthly conference call http://www.dreamspinnercommunications.com/page/page/4496195.htm. I’ll demystify marketing for you and help you save money, get results and create marketing programs you feel good about.
For more great ideas, get my free e-book, “154 Power-Packed PR and Marketing Tips” at
www.DreamSpinnercommunications.com
