Stories sell. Stories reach us in a deep and memorable way that sales pitches do not.
What is the story of your business? Sometimes, part of the story is about you, the business owner. Sometimes, the story is built around the owner’s passion to right a wrong. If you don’t think your business has a story to tell, here’s one place you can begin to uncover your Real Story:
The owner’s story: Some types of stories reach very deep into the American consciousness. Stories about second chances, self-made successes, hard-working newcomers who realize the “American dream” and reinvention speak to very deeply held beliefs about who we are. I have one client who came as an exchange student from China, received her education here and met her husband. Because of the gift of a pearl necklace from an aunt, this client and her husband now own a pearl importing and jewelry design business. Her story of reinvention and adaptation while retaining her roots has gotten her media coverage and positive exposure for her business.
Once you uncover your Real Story, it affects the way you communicate about your business and the way you think about yourself, your products and your customers.
Try this tip in your marketing, and see how it affects your results.
For more great ideas, get my free e-book, “154 Power-Packed PR and Marketing Tips” at www.GailMartinMarketing.com.
Tags: marketing, PR, small business, solopreneur, Gail Martin, social media, DreamSpinner, start-up companies, story of your business, the owner's story, second chances, self-made successes, hard-working newcomers, American Dream
