What is the story of your business? Sometimes, part of the story is about your product or service. If you don’t think your business has a story to tell, here is the second way to uncover your Real Story:
Think about the product’s story: What need does your product meet? I have a Laundromat customer who doesn’t just give people clean clothes—he helps them show their love for their families and succeed in the workplace by having a neat and clean appearance. In his city neighborhood of recent immigrants who are climbing the ladder of prosperity, family and self-respect are very deeply held values. Do your services or products offer people security, good health or a chance to succeed? What is the need that prompts your customer to buy?
Once you uncover your Real Story, it affects the way you communicate about your business and the way you think about yourself, your products and your customers.
Try this tip in your marketing, and see how it affects your results.
If you’re feeling mystified about marketing, join me on my next teleseminar conference call. I’ll demystify marketing for you and help you save money, get results and create marketing programs you feel good about. Get the details at www.GailMartinMarketing.com
Tags: DreamSpinner, Gail Martin, marketing, need of your product, PR, product need, product's story, small business, social media, solopreneur, start-up companies, story of your business
