Stories are the most powerful ways in which we share our thoughts, dreams and ideas. Identify the Real Story of your business, and you create a powerful marketing tool. Sometimes, the Real Story of your business is about your business. Here’s a way to begin thinking about your Business Story:
Finding the business’s story: Has your business overcome adversity? We cheer for the businesses that found a way to come back after 9/11 in the TriBeCa neighborhood of New York City or after Hurricane Katrina in New Orleans. Has your company weathered bad times, lopsided competition, succession crises or problems and come back stronger than ever? People love a come-back story (notice that Rocky Balboa has six movies!). Is your company a family business that has been around for generations? Has your company changed dramatically with technology changes, or been able to remain unchanged because of a classic product despite the passage of time?
The answers to these questions become the heart of your Business story.
Once you uncover your Real Story, it affects the way you communicate about your business and the way you think about yourself, your products and your customers.
Try this tip in your marketing, and see how it affects your results.
For more great ideas, get my free e-book, “154 Power-Packed PR and Marketing Tips” at
http://www.dreamspinnercommunications.com/page/page/5319972.htm
