Are info products on your “to-do” list for 2009?
“Info products” or information products begin to establish your relationship with prospects and deepen your relationship with customers. They can be articles, white papers, classes, e-books, audios or transcripts. Info products are great ways to market your business. They help you share your expertise with prospects and customers and establish your credibility. They make it easy for prospective clients to get to know you better. And they create a revenue stream that contributes to your business 24/7.
Webinars are an important info product category to explore if you’re comfortable presenting to small groups. Via webinar, you can talk live with groups all over the world in real time. You can record both audio and visuals together, or share them separately with people who couldn’t participate during the live program.
Here’s the challenge for you: Make a list of the topics of expertise you could share in a webinar. How would those topics help to acquaint prospects with what you have to offer? How might existing customers be motivated to deepen their relationship with you?
For more great ideas, get my free e-book, “154 Power-Packed PR and Marketing Tips” at www.GailMartinMarketing.com.
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