One great way to get attention for your book is to write articles based on the content in your book. It’s kind of like a free sample of your book in or 500 to 600 words. There are a variety of article directory sites where you can post your articles online for bloggers, newsletter editors and site masters to use for free.
You get exposure (they’re required to use your byline and resource box and are prohibited from re-writing your content). They get content. Everyone wins. One of my favorite article directory sites is Ezinearticles.com, but there are others. Be sure to understand the target audience, rules and conditions before you post content.
In the resource box at the bottom of each of your articles, you can include the following items: who you are, what your credentials are, the name of your book and your website.
I set Google Alerts so that I know whenever my name, the title for my book or my subject comes up online. I can see where people are using my content in blogs and online magazines. Because of this, some of my articles have even been translated into Portuguese and Italian and showing up in Blogs, newsletters and e-zines all over the world.
This type of marketing all comes back to the idea of direct-to-consumer PR. I never could’ve found those people to pitch to them, but they found me because my article was out there on an article directory.
Try it and see what happens for you!
Tags: DreamSpinner, Gail Martin, marketing, PR, small business, social media, solopreneur, start-up companies
