Edited from the Webinar Teleclass Series by Mike Jaffe (www.HumanWakeUpCall.com) and Gail Martin
Then there is cost. What cost are you looking at to transform your event to a webinar? There are costs on live events. Unless you are using your own facility, you pay for catering, setup, break down, audio visual services, parking. Even if you are using your own location, you may pay for security and refreshments.
There are costs associated with a live event. Depending on what you do with your webinar, there are costs you will undertake.
The costs among the programs vary tremendously from under $100 a month to several thousand dollars. It gets a lot more complicated once your numbers get bigger. If 200 people are paying to come, you are generating enough income to pay for a premium conference line, but you want to make sure your platform doesn’t crash in the middle of your program. As your programs get more complex, you may find now you are into speaker fees.
There can be marketing costs, like the cost of having an ebook cover made or signing up for a URL. I had to go out and pay for the URL for this program. It isn’t a big cost, but it’s a cost. Then you also have opportunity costs. What are you doing with your time? It takes time and effort to develop a webinar. Mike can tell you we both put in offline time developing the slides and generating the marketing plan. Until you are in the big leagues where you are pulling in a lot of revenue, you and your virtual assistant are the only ones doing it. Is the visibility large enough and do you want this badly enough to make the investment given there are only 24 hours in a day.
Then there are the soft costs, your time, the bandwidth on your computer. You have a learning curve based on the software. Then there’s the administration, running your auto responders and deciding what will be a handout.
Mike Jaffe: Cost is going to be one of the Cs we consider in determining which platform to use.
Tags: Community Relations Marketing, DreamSpinner, events, Gail Martin, marketing, Media TIps, PR, small business, Small Business Owners, social media, solopreneur, start-up companies, webinars
