Comments for Marketing Turnaround

Comment on Multiple Target Audiences by jerrysuhrstedt

jerrysuhrstedt — Tue, 08 Sep 2009 00:14:26 +0000

Marketing to multiple target audiences is great… thanks for the info.

Comment on The Importance of a Blog, Website, and Keywords to Promote Your Book by Faygo

Faygo — Tue, 04 Aug 2009 09:38:13 +0000

Thank for the information on the use of keywords. You’re showing me I need a website as well as a blog.

Comment on Business in the Social Media Age by Gavin Schulz

Gavin Schulz — Wed, 29 Apr 2009 01:01:11 +0000

I think social media is a great opportunity for smaller businesses and brands to have the same marketing advantages as larger companies.

Comment on Business in the Social Media Age by justinjboone

justinjboone — Tue, 28 Apr 2009 19:47:18 +0000

I think the small town analogy. I think this is crucial in terms of business thinking in the social media world, but also something to be very careful about doing. As you mentioned, having a bad reputation in a small town will “sink you” because everyone knows where you live, the same is true in the world of social media. And regardless of whether or not your business is playing in the internet space, communicating with your neighbors, your customers are already talking about you.

To take it a step further, it’s exciting to know that the conversations that happen when you aren’t in the room in your small town, you can now ease drop in as a “fly on the wall” so to speak, using various tools on the web to listen to and observe your customers’ actions. Exciting stuff. Thanks for the post.

Comment on Social Media for Small Business Publicity by robertuppsala

robertuppsala — Tue, 07 Apr 2009 19:11:23 +0000

I like your posts and I agree that there is no excuse for keeping quiet when there is so many good ways to speak ones mind today.

I would like to add the niche forums as well as a must enter realm.

Comment on Business Plan Goals by dreams4life

dreams4life — Mon, 30 Mar 2009 15:39:41 +0000

I do not have a business / Marketing plan. I know it is so important. I need some help to write one. I do have a marketing program. Where my marketing activities matches my interest and skills.

Comment on Key Marketing Weapon by PreciseEdit

PreciseEdit — Tue, 18 Nov 2008 19:36:03 +0000

Great tip! This echoes what we tell our clients about writing: Write in a manner appropriate to your audience. This follows our advice, found throughout the Precise Edit Training Manual and our service “Writing Tips for a Year,” which states that good writing addresses the readers’ needs, interests, and expectations.

Comment on Lessons from the Coffee Shop of Horrors–What’s Your Niche? by Rox

Rox — Fri, 19 Sep 2008 03:30:22 +0000

Thank you so much for coming by to see us at Dragon*Con! I see you even managed to interview our incredibly charming little brother.

We hope you enjoyed the coffee – we put a lot of work into making sure we bring a quality product to our fans. If you make it to ScreamFest in Orlando we hope to se you there!

Comment on Why you need marketing more than ever during a downturn by Kevin Hosey

Kevin Hosey — Wed, 16 Jul 2008 18:33:30 +0000

I totally agree. I just lost my last position as marketing director because the company I worked with cut marketing people first to save money when business hit a slump. I know of other marketing people who have lost jobs for the same reason. And in most of those cases, the companies who cut marketing never recovered.

I look at it like this: If you are on a life raft in the middle of the ocean with a slow leak, do you sit quietly to save energy and hope someone finds you? Of course not. You yell as loud as you can and send out messages any way you can to attract attention.

Yelling for help may not always work, but sitting quietly NEVER works.

Marketing is the same way.

Comment on What’s a “Money Equivalent?” by D. P. Gatten

D. P. Gatten — Thu, 10 Apr 2008 16:11:01 +0000

Hi Gail,
It is interesting that, as we are pursuing ideas for our Marketing Budget that we came across your Blog.

As somewhat new to this venue, we will always be looking for tips on marketing.

A very informative post! Yes, we agree that ‘Successful Marketing requires spending’! So many people only think about money. Thank you for emphasizing that there are intangible equivalents that need to be considered too.

Looking at the economy gives evidence that times are changing and that has forced a subtle evolution into how marketing dollars are to be dispersed in the future. Competition always increases where there is a need.

We have known for sometime how important the Marketing Budget is!

NO Marketing Budget made it so hard to get our ‘Brick & Mortar’ Business going! “I MEAN SLOW!” Therefore, Diversifying and endeavoring to generate additional streams of revenue has brought us to the Internet and we appreciate the goodness of people like you, who are here to help. We will make the effort to peruse your Site to glean all the gems!

Not having any budget (When We Started!) We began our search on finding something with, which to build one. Guerrilla Marketing is one venue we are moving on. One thing that caught my eye was a question I stumbled on searching for marketing budgets,

“What Is Better Than Free?”
Nevertheless, we found the answer to be in the Jay Conrad Levinson M.O. i.e.,
“Getting Paid For Doing It”

And this was right down our alley!
And now, we will soon be Cautiously GROWING Our Budget!
Thanks again for the GREAT Post, D. P. Gatten. http://tinyurl.com/2d88ck for more.